Do You Need a Marketing Director (But Can’t Afford One)? Meet Your Fractional Marketing Solution

Marketing is essential for growth—but hiring a full-time marketing director can feel out of reach for most small businesses. If you’re overwhelmed by inconsistent efforts or struggling to bring in new leads, there’s a smarter solution: a fractional marketing director. Here’s how this cost-effective option delivers big results without the full-time expense.

The Problem: Marketing Is a Must, But Full-Time Help Is Costly

Hiring an experienced in-house marketing director typically costs $80,000 to $120,000+ per year, not including benefits, payroll taxes, or additional software and team support. For many small businesses, that kind of investment just doesn’t make sense—especially when you’re focused on managing day-to-day operations.

At the same time, trying to DIY your marketing—or relying on disconnected freelancers—often leads to scattered messaging, inconsistent posting, and missed opportunities.

The Solution: A Fractional Marketing Director

A fractional marketing director gives you access to a senior-level marketing expert—but only for the hours or services you need. Think of it like hiring a part-time CMO with decades of experience in strategy, content, and execution—without paying for a full-time salary.

Benefits of a Fractional Marketing Director:

✅ Strategic Leadership – You get a clear marketing plan tailored to your business goals.
✅ Proven Experience – Work with someone who’s already helped businesses grow using smart, modern marketing tactics.
✅ No Long-Term Overhead – Skip the cost of salary, benefits, and onboarding.
✅ Flexible Support – Scale services up or down depending on your business stage and budget.
✅ Execution Included – Unlike a consultant who just advises, a fractional director often helps implement and oversee your strategy, too.

What Does This Look Like in Practice?

At TinySpark Marketing, we act as your fractional marketing director—bringing professional marketing expertise to your business at a fraction of the cost of hiring in-house. We specialize in:

• Crafting customized marketing plans

• Creating engaging email campaigns and newsletters

• Managing consistent social media content

• Reviewing your existing efforts and uncovering new opportunities for growth

You get the strategic direction you need—plus hands-on help getting it done—all without breaking your budget.

Smart Marketing. Smaller Investment. Real Results.

If your business is ready for serious marketing support but not ready for a full-time hire, working with a fractional marketing director might be the perfect next step.

📞 Contact TinySpark Marketing today to find out how we can provide expert marketing leadership that fits your business—and your budget.